In today’s Internet world just making a website is not enough, ranking your website on the top list has become mandatory for a successful business model. And the most authentic way to check the rank of a website is by a website traffic analyst. A scoring method is developed to check and rank a website that is based on the number of unique visitors on a monthly basis and views across mobile or desktop users. A website is not just ranked based on keywords but as a whole by keeping a number of things in mind. Following factors play a key role in website ranking :
● Engagement and traffic criteria
If you want to succeed in a blog or an e-commerce website, it is impossible without interactive and engaging traffic on your website. Without traffic, no one visits and buys your product. You can improve the ranking of your website against your competitor by getting to know insight into how many visits are you getting per day and how much time a visitor is spending on your website.
● PPC and SEO keywords
The first thing that comes to mind whenever the word “website ranking” is SEO. But with SEO the importance of PPC (Pay per link) cannot be denied. With the use of a good website traffic checker you can see organic and also “Google not-provided” keywords. By finding these words you can understand what keywords generate more traffic and more search ads.
● Interest of audience
Understanding the expectations and interest of the audience is very important for ranking top in your website category. You can discover a new audience by finding out what age group and geographical location of people are browsing in the same section. So, this can be helpful in finding potential targets and affiliates for your website.
● Popular content
By using a good website traffic checker, you can check the most popular pages and articles on your website. Similarly, you can get information about your competitor’s successful campaigns and strategies that are generating interest among people. Ultimately all of this information and statistics used in a positive way can help rank your website on top.
● Sources of traffic
Once you know the source which is generating your most of the traffic, you can boost that source further for more visits and more traffic. These sources can be a referral from a friend, email strategies, social media ads, and search engine results. Get to know the source and age group of your audience, and use already working and proven ways to further grow your website.
So, whether you are a blogger, an e-commerce business runner or a writer the importance of ranking websites on top cannot be denied. Being ranked in the top 100 websites on a good and reliable website traffic checker like Similarweb is a dream come true for a website runner. This can be only achieved by keeping all the above factors in mind because nowadays a website is not only ranked based on the bounce rate but as a whole.
