Most entrepreneurs operate small businesses to assume Instagram is a popular social media networking channel for teenagers. This platform won’t be of much use to them for expanding their online market operations. Unfortunately, experts specializing in this field say this is far from the truth. They urge these businessmen to take a closer look at recent statistics. Recent research in this area shows one billion people interact with those they know on it. The vast majority of these individuals use the internet to shop for whatever they need. No wonder large corporate enterprises are taking a necessary step to exploit it. That’s how these businesses intend to gain the upper hand in the market. These proprietors should be doing the same thing.
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Is it worthwhile for entrepreneurs to use Instagram to promote their businesses?
The professionals say most entrepreneurs don’t give too much interest to social media networking channels. There is a reason why they take such a step. They generally find it very difficult to interact with their target audience on such platforms.They prefer to use traditional modes of advertising to sell their brand products to their customers.In the process, they end up wasting a lot of money. They also don’t get the kind of results they are looking for. Fortunately, this is not the case with Instagram.The specialists state the following 2 important reasons why the proprietors should use it to promote their businesses:
- Studies show entrepreneurs who use Instagram notice a substantial increase in sales
Small entrepreneurs generally have a very tough time selling their brand products on social media. This is because there so many large companies have a considerable influence over prominent networking channels.These proprietors face an uphill task to ensure people are aware of their establishments.Expecting them to buy such commodities is a tall order for such owners. However, experts from reputable organizations like or say this isn’t the case with Instagram. Only 9% of these businesses have a viable profile on this platform. Only 9% of these businesses have a viable profile on this platform. They strongly urge these proprietorsto take necessary steps tomaintain a strong presence in it. Only then can they notice a significant increase in sales.After all, this situation won’t last forever.
- Gives a boost to customer engagement
When it comes to customer engagement, online users can very be demanding. These individuals want to see stunning visual images of the products these businessmen are selling. Moreover, many of them want to avail graphic coupons when it comes to buying such commodities.These people believe they can save a lot of money by using these discounts.Some even request the owners to offer virtual their establishmentsvia videos. They want to get a first-hand glimpse on how the proprietors make their brand goods. The entrepreneurs know that all this is necessary to interact with their target audience. Fortunately, making effective use of Instagram allows them to perform this task at ease.
Having a viable profile on Instagram is a necessity for small entrepreneurs. Only then can they stand out and take on the might of large companies. They need to look at the above 2 important reasons for taking this step. It won’t take them long to realize it’s the right decision to make.
Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues
